It’s a myth that SEO rules all when it comes to generating business. In fact, if you aren’t optimizing for Google Maps as well, you’re missing a vital component of local lead generation.

This is especially true since 73% of all online activity now revolves around local content and 66% of Americans use local search to locate businesses within their immediate area. That’s about 2/3 of the population that turns to the Internet to find local services just like yours. And if you haven’t optimized properly for Google maps, you’re missing out on all of them.

[click to continue…]

Lead generation is a core component of any business. And when I say this, I’m not just talking about attracting new leads to your business.

In fact, lead generation is just as essential for old customers as new customers. That’s because in most cases, your products or services are extremely useful or necessary for both.

[click to continue…]

Online reviews matter for more than just restaurants and cafés. As a matter of fact, they matter almost as much for doctors and dentists too. And if you aren’t paying close attention to how your business is showing up in Google or what customers are saying about you in Yelp, you might end up paying.

Paying in terms of lost business, that is.

[click to continue…]